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fromThe Drum
5 days ago

How brands can optimise their digital campaigns for Black Friday before, during and after

Just like rock and roll, Black Friday is something imported from the USA that has gone from niche to consumer frenzy levels in a few short years. What originally started as a physical retail initiative has now morphed into a digital one, with offers pinging onto our phones as customers spend more of their lives in the digital, mobile-first realm. With so many brand vying for customers attention, paid online activity is a necessity in developing a smart strategy to win customers not only at this time of year, but to also inform your strategy for the future.
US politics
fromwww.mercurynews.com
3 weeks ago

Could this mysterious California news site influence the 2026 election?

A conservative-leaning network of deceptively presented local news sites spends substantial funds on social media ads to promote partisan content without disclosing ownership or funding.
Marketing
fromThe Drum
4 weeks ago

Display ads, driven by social and video, to breach over 50% of internet ad spend by 2019, says Zenith

Innovative display formats (video, paid content, native, in-feed social) will drive 14% annual global display-ad growth from 2016 to 2019.
Marketing
fromSlashGear
2 months ago

There's A Reason You've Never Seen A Tesla TV Commercial - SlashGear

Tesla avoids mass TV advertising, relying on word-of-mouth, Elon Musk's media presence, targeted shareholder ads, and occasional online campaigns instead of traditional ad spending.
fromGOBankingRates
2 months ago

3 Ways To Recognize Fake Shops on Social Media This Holiday Season

Nearly two-thirds (62%) of Americans said they're likely to grab a holiday deal as soon as they spot one, according to the 2025 Norton Cyber Safety Insights Report, as reported by Gen Digital, the parent company of Norton and GOBankingRates. And this is often without vetting the source. That kind of impulse buying can make shoppers easy targets for fake online stores.
Information security
fromIndependent
3 months ago

Fianna Fail spent over 14,000 on Facebook and Instagram ads for Jim Gavin campaign

­Catherine Connolly and Heather Humphreys each spent around €18,000 on Meta ads
Miscellaneous
Online marketing
fromForbes
4 months ago

Digital Marketing In 2025: What Smart Business Owners Do Differently

Businesses must replace visibility-chasing with trust-building content and strategy to convert, earn loyalty, and scale in 2025.
Parenting
fromSlate Magazine
6 months ago

My Facebook Algorithm Desperately Wants Me to Give My Baby Up for Adoption. I ... Don't Have a Baby.

Social media ads for adoption and egg donation emphasize the appealing lifestyle aspects of potential parents.
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