"Tesla famously doesn't run TV ads for its cars. But that doesn't mean there's no Tesla advertising at all. Ahead of the annual shareholder meeting on November 6, 2025, the EV company began showing adverts on social media. Although they start off looking like a conventional car advert, they weren't trying to sell you a car. In fact, unless you're a Tesla shareholder, they weren't even for you."
"They were urging shareholders to "follow the board's recommendations on all proposals" to approve Elon Musk's $1 trillion compensation package. (They seemed to have worked. The deal was approved by 75% of the votes.) So, aside from specific shareholder-target videos on social media, what is Tesla's - and Elon Musk's - stance on advertising? Why have we never seen a Cybertruck ad during the Super Bowl?"
Tesla does not run traditional television ads and historically refused paid advertising, investing instead in product development and organic promotion. The company leverages word-of-mouth recommendations and Elon Musk's outsized media presence to generate attention, rather than large ad budgets like other automakers. In 2023 Musk signaled a slight shift after acquiring Twitter, and Tesla has experimented with online and targeted social-media adverts, including shareholder-focused ads before the November 2025 meeting urging votes to approve Musk's $1 trillion compensation. That shareholder campaign appeared effective, as the compensation package passed with roughly 75% support.
Read at SlashGear
Unable to calculate read time
Collection
[
|
...
]