Going a step further, users can now shop right inside Gemini and, when searching for products "near me" in AI mode, can access a "let Google call" button. As they browse, Gemini will prompt them for more specifics, and on the backend, call nearby stores to determine availability, price, and information on any special promos.
The technology giant announced Thursday that it has rolled out several AI-enabled shopping functions just ahead of the holidays. The features pair with other AI-enabled capabilities Google has already launched, including a way to track items' prices and virtual try-on options that allow a user to see how clothing looks directly on their body. Google said it has made conversational commerce, both with its large-language model (LLM), Gemini, and its search tool, which it calls AI Mode, easier for consumers.
"We feel it really shouldn't be so tedious, and shopping should feel - and can feel - a lot more natural and easy," she said. "The idea here is we want to hold on to all the fun parts of shopping, like the browsing, like the serendipitous discovery, and things like that, but then skip all the tedious, hard parts."
