"The technology giant announced Thursday that it has rolled out several AI-enabled shopping functions just ahead of the holidays. The features pair with other AI-enabled capabilities Google has already launched, including a way to track items' prices and virtual try-on options that allow a user to see how clothing looks directly on their body. Google said it has made conversational commerce, both with its large-language model (LLM), Gemini, and its search tool, which it calls AI Mode, easier for consumers."
"For example, if you're looking for visual inspiration, like 'cozy sweaters for happy hour in warm autumn colors,' you'll see shoppable images. Or, if you're deciding between a few options-like moisturizers suited to your skin type-you'll see a comparison table with a side-by-side view of considerations specific to that product, including insights from reviews...to help you quickly understand the differences,""
Google rolled out AI-enabled shopping features ahead of the holidays, integrating shoppable listings into Gemini and AI Mode. Shoppable images appear for visually inspired queries and comparison tables summarize product differences and review insights. The Shopping Graph supplies a real-time dataset of products and sellers using machine learning and aggregates information on billions of listings. New agentic commerce capabilities enable AI agents to call local stores to check inventory or prices and perform tasks autonomously. Existing tools include price-tracking and virtual try-on options that show clothing directly on a user's body, simplifying discovery and purchase decisions.
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