#shopper-data
#shopper-data

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Miscellaneous

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

Tesco is expanding Tesco Media into a strategic retail media business—leveraging Dunnhumby data and upfront events—to drive brand growth, personalized messaging, and new revenue.

fromTheStreet

4 weeks ago

E-Commerce

Costco adds new ways to make money from members

Costco is beginning to adopt ad- and data-driven revenue strategies, launching personalized messaging and a media sales program alongside membership incentives.

fromDigiday

1 week ago

Miscellaneous

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

fromTheStreet

4 weeks ago

E-Commerce

Costco adds new ways to make money from members

more#retail-media

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#shopper-data#shopper-data

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

Costco adds new ways to make money from members

U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner

Costco adds new ways to make money from members

#shopper-data
#shopper-data