Unified commerce: Why it's the next evolution of retail
Customers expect seamless shopping experiences across digital and physical channels, necessitating a shift towards unified commerce for real-time operations.
Google is now displaying sponsored ads within the free listing grid results themselves within the Shopping tab, along with the ads that historically have appeared at the top of the page.
Dairy Queen is putting an AI chatbot in its drive-thrus
Dairy Queen is widely launching the tech built by Presto, an AI company that already works with chains like Carl's Jr., Hardee's, Taco John's, and Fazoli's.
Salesforce launches Headless 360 to support agentfirst enterprise workflows
Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.
Salesforce launches Headless 360 to support agentfirst enterprise workflows
Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.
Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Marketers are increasingly adopting generative AI for creative production and marketing, despite challenges in trust and complexity affecting widespread adoption.
From hours to minutes: How Agentic AI gave marketers time back for what matters | Amazon Web Services
AWS Marketing's TAA team developed an AI solution that drastically reduces webpage assembly time, enhancing efficiency and content quality for marketing teams.
Conversational marketing: How chatbots and artificial intelligence transform digital engagement - London Business News | Londonlovesbusiness.com
Conversational marketing transforms customer interactions into relationship opportunities using AI and chatbots for personalized, two-way communication.