#scope-creep

#scope-creep

Overlooking how important a brief is will start your collaboration with a web development agency in London off on the wrong foot. A brief not only communicates what you're looking to build, but it also aligns everyone's expectations, mitigates delays and limits the amount of revisions required. Whether it's an e-commerce site launch, a branding overhaul or tweaking a few pain points, the guidance you provide will directly influence your website from day one.

Six months into your DXP migration, the project was scrapped - budgets blown, timelines missed and loads of technical complexity nobody saw coming. Now you're stuck paying for a platform that isn't delivering as your marketing backlog grows. Product sites wait months to launch, campaigns stall and regional teams plead for localized content that won't ship until next quarter. Meanwhile, your developers spend 78% of their time maintaining systems instead of improving them. You're afraid to try again - and that fear costs you every quarter.

"I remember at some point I just had to stop sketching,"