"Six months into your DXP migration, the project was scrapped - budgets blown, timelines missed and loads of technical complexity nobody saw coming. Now you're stuck paying for a platform that isn't delivering as your marketing backlog grows. Product sites wait months to launch, campaigns stall and regional teams plead for localized content that won't ship until next quarter. Meanwhile, your developers spend 78% of their time maintaining systems instead of improving them. You're afraid to try again - and that fear costs you every quarter."
"Most migrations don't fail because of bad intentions. They fail during execution, when complexity compounds faster than your budget and timeline can absorb it. Scope creep strikes first. You start documenting requirements and discover technical debt you didn't know existed. Every conversation with developers reveals another custom integration, another workaround, another "we built that five years ago and nobody remembers why." Your clean migration plan becomes an archaeological dig through legacy decisions."
DXP migrations commonly collapse during execution when hidden complexity and legacy technical debt escalate. Scope creep reveals undocumented requirements and forgotten custom integrations, turning migration planning into a forensic exercise. Template rebuilds require reverse-engineering existing pages and rebuilding custom components, and integration work can add about 30% to project costs. Projects slip from six to 12–18 months as budgets overrun and teams burn out, prompting leadership to cancel initiatives. Consequences include stalled product launches, delayed campaigns, growing marketing backlogs, developers spending 78% of their time on maintenance, and repeated costs driven by fear of retrying.
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