According to a report from Ignition, 82% of US advertising agencies are postponing growth initiatives due to cash flow unpredictability, with 97% reporting late payments from clients. The survey highlighted that 63% of respondents deal with inconsistent cash flow, impacting staffing and investments. Agencies also suffer from unbilled work resulting from scope creep, incurring monthly losses. With agencies spending significant time chasing invoices, these financial hurdles severely limit expansion opportunities in a competitive market.
"In today's economy, it's the unpredictability of cash flow that can be most damaging. Many agencies get stuck in a frustrating cycle. They want to scale, but inconsistent cash flow holds them back."
"84% of agencies say they spend 3 to 10+ hours each month just chasing unpaid invoices - time that could otherwise be spent on client work or strategy."
"97% of agencies experience late payments, with 65% saying that at least a quarter of their invoices are paid late. For over half, the payment delay stretches 15 to 60 days beyond the due date."
"One of the biggest culprits? Clients are paying late, often by weeks or months. This lag comes at a cost."
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