A successful UX design is centered on a clear, focused idea that meets users' needs. When a design undergoes collective changes due to stakeholder input, it often loses its original intent, leading to scope creep. This bloats the project with unnecessary features and compromises the user experience. The more voices involved, the less coherent and engaging the design becomes, making it technically correct but ultimately directionless and uninspired. Protecting a design's core vision is essential to avoid delivering a confusing end product to users.
"The best UX designs start with a strong, focused idea. Being intentional with your design is what separates unique, innovative ideas from generic, recycled ones."
"In a committee-driven process, that vision rarely makes it out alive. Stakeholders start adding 'must-have' features that lead to scope creep, resulting in a cluttered, confusing experience for users."
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