#scarcity-marketing

#scarcity-marketing

The food and beverage industry knows that timing is everything, especially when it comes to seasonal marketing. As we approach 2026, one iconic brand is proving that limited-time offerings can create significant buzz and drive traffic during peak celebration periods. Voodoo Doughnut's latest creation, the Disco Ball Doughnut, represents more than just a festive treat: it's a masterclass in strategic product development and experiential marketing that hospitality leaders can learn from.

While most details about Ferrari's Elettrica EV, including its appearance and price, remain a mystery ahead of a planned launch in the spring of 2026, the company said it will go from 0 to 62 miles per hour in 2.5 seconds; have a battery with a capacity of 122 kWh to ensure recharging in as little as eight minutes; and boast a range of 323 miles on one charge. In other words, the company is promising the kind of excellence aficionados expect from Ferrari, beloved since 1947 when it started making cars renowned for their beauty, slick engineering and mind-boggling speed, both on streets and racetracks.