5 Marketing Secrets That Get Coaches Booked: Build Your Waitlist

"Coaches without a waitlist are playing business on difficult mode. They're posting on social media and attending events, trying to meet their next client, then being completely available for whatever these people need, at any time. But without urgency and scarcity there's no reason to act now. The excitement your prospect had for starting dies down when they realise they can wait. Sleep on it. Consider all options. And then they do. And they don't book. And then you have to start again."

"Successful coaches know the game. They create desire before they deliver. They make people lean in before they open the door. They understand that scarcity drives decisions. The waitlist changes everything, and it's better for your peace, happiness and bank balance. Build demand before you sell. Attract, don't chase. Understand human psychology: People want what they can't immediately have. They value what others are waiting for. You're the prize, not the pursuer. And your expertise deserves that positioning."

"Open ChatGPT right now. Tell it your coaching specialty, your ideal client's biggest problem, and the transformation you deliver and your offer. Ask for a waitlist page that creates FOMO. You'll have compelling copy in minutes. Then use a simple tool like ConvertKit or Mailchimp to make a landing page (or just add to your own website). Get it live today, even if it's simple. Perfectionism kills businesses."

Coaches without a waitlist struggle to convert prospects because lack of urgency lets potential clients delay decisions and never book. Successful coaches create desire and scarcity before delivery so prospects lean in and feel urgency. Building demand before selling attracts clients and positions the coach as the prize. Use AI like ChatGPT to draft a waitlist landing page quickly, stating specialty, clients' pain, transformation, and offer. Publish a simple landing page with a headline that stops scrollers, a single compelling benefit, and one clear action to join the waitlist. Prioritize speed over perfection and test headlines to increase signups.

Read at Forbes