ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media spaceMarketers are prioritizing measurement of incremental sales over traditional return on ad spend in evaluating retail media networks.
Seven Multicultural Marketing KPIs Every CMO Should TrackMulticultural marketing KPIs are essential for strategic planning and resource allocation in corporations.
Research Briefing: Amazon is having a busy week at CannesAmazon's AI capabilities in advertising are enhancing targeting without third-party cookies, with a significant focus on sales measurement for success.