#revenue-strategy

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Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue

X partners with PubMatic to expand ad revenue.
This move opens X's ad reach beyond traditional social media budgets.
X aims for a bigger pool of advertisers to revive lagging revenues.
#diversification

How CEO Chris Jones led Space & Time's pivot to become a 'growth marketing agency'

Chris Jones transformed Space & Time into a growth marketing agency, achieving resilience and revenue growth in a challenging landscape.

The AP Sees Ad Revenue, Traffic Upticks Following Diversification Push

The Associated Press is actively expanding its advertising revenue streams to reduce dependence on its licensing operations.

How CEO Chris Jones led Space & Time's pivot to become a 'growth marketing agency'

Chris Jones transformed Space & Time into a growth marketing agency, achieving resilience and revenue growth in a challenging landscape.

The AP Sees Ad Revenue, Traffic Upticks Following Diversification Push

The Associated Press is actively expanding its advertising revenue streams to reduce dependence on its licensing operations.
morediversification

CNN To Lock Content Behind Paywall As Cable Television Erodes Industrywide': Report

CNN will introduce a paywall for online content as a strategy to boost revenue amid cable television decline.

Microsoft just punted on a big AI decision. It could be a bad sign.

Microsoft has paused its AI overhaul of the 365 suite to further assess customer demand and pricing.
The company plans to conduct pilot tests instead of making immediate changes.

Peloton adds $95 activation fee for used equipment | TechCrunch

Peloton introduces a $95 used equipment fee to boost revenue and combat competition from second-hand markets.

McDonald's Traffic Could Take 10 Years to Recover

McDonald's may take a decade to recover pre-pandemic foot traffic, relying on price increases amid ongoing revenue challenges.

Steve Goldstein: Why Subscriptions Are Not The Solution For Most Podcasters

Subscription podcast model may not be as lucrative due to market saturation and high churn rate in other subscription services.

Apple Intelligence might get a paid tier

Apple's marketing focus on AI, potential introduction of Apple Intelligence+ as a subscription service for enhanced features.

Bitcoin Miner Marathon Mined $15M Kaspa Tokens to Diversify Revenue

Marathon mines KAS tokens worth $15 million as a diversification strategy.
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