Why 'Performance CTV' Is A Misnomer: TV Works Best As A Full-Funnel Channel | AdExchanger
Labeling connected TV as "performance" oversimplifies TV's role, encourages misinterpretation of results, and sacrifices long-term impact for short-term metrics.
Google Ads Data Exclusions For Performance Max Campaigns Rolling Out
Google Ads is rolling out data exclusions for Performance Max campaigns, allowing exclusion of Website Visitor Lists and Customer Match Lists from remarketing.