As well as being a platform which helps fans discover their new favorite artists and tracks, TikTok invites users to shape music trends in real time - reviving classics, launching breakout artists, and creating viral moments that resonate globally. The campaign celebrates TikTok's transformative power to turn everyday listeners into active participants in music culture, amplified by features like 'Add to Music App', which helps you save music you discover on TikTok to your favorite music streaming service,