"As well as being a platform which helps fans discover their new favorite artists and tracks, TikTok invites users to shape music trends in real time - reviving classics, launching breakout artists, and creating viral moments that resonate globally. The campaign celebrates TikTok's transformative power to turn everyday listeners into active participants in music culture, amplified by features like 'Add to Music App', which helps you save music you discover on TikTok to your favorite music streaming service,"
""See Where Music Takes You" campaign uses music from viral sensation Ravyn Lenae, and demonstrates how the app can help connect music fans around their shared interest. A recent report showed that 84% of the songs that reached the Billboard Top 200 list in 2024 went viral on TikTok first, while U.S. TikTok users are 74% more likely to discover and share new music on social and short-form video platforms than the average short-form video user."
The 'See Where Music Takes You' campaign uses music from viral sensation Ravyn Lenae and demonstrates how the app connects music fans through shared interest. TikTok functions as a discovery platform and enables users to shape music trends in real time, reviving classics, launching breakout artists, and creating global viral moments. The campaign emphasizes TikTok's power to turn everyday listeners into active participants in music culture. Features like 'Add to Music App' let users save discovered tracks to preferred streaming services, making discovery personal, intuitive, and shareable. A report found 84% of 2024 Billboard Top 200 songs went viral on TikTok first, and U.S. users are 74% more likely to discover and share music on short-form platforms.
Read at Social Media Today
Unable to calculate read time
Collection
[
|
...
]