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fromMarketing Dive
1 week ago
Music

TikTok spotlights its influence on music culture for global campaign

TikTok launched the global "See Where Music Takes You" campaign to position the platform as a primary destination for music discovery and active fan participation.
fromSocial Media Today
1 week ago
Music

TikTok Launches Campaign to Highlight Music Discovery in the App

TikTok turns listeners into active participants, driving music discovery and virality—84% of Billboard Top 200 2024 hits went viral on TikTok first.
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