#publishing-strategy

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Marketing
fromB&T
5 days ago

'You Can't Build A Business & Rely On Google': Are Media CEO Sally Eagle Outlines D2C Drive In First Interview

A direct-to-consumer membership for The Australian Women’s Weekly will deepen reader trust through premium content, masterclasses, events, and digital access while strengthening multi-platform engagement.
Podcast
fromNieman Lab
3 weeks ago

News podcasts are, increasingly, something you watch (but The Daily still works best as audio)

Publishers are expanding podcasts into video to improve discovery and reach, while shifting toward faster, conversational formats that fit listeners’ routines.
Marketing tech
fromDigiday
4 months ago

Media Briefing: Here's what media execs are prioritizing in 2026

Publishers will prioritize AI-driven ad revenue, brand marketing, and creator/video strategies to recover from 2025 and capitalize on 2026 political and sports opportunities.
fromAwesomely Luvvie
8 months ago

Got a 2026 Book Coming? We've Got Your Back!

I want to begin with a hard truth most authors don't find out until it's too late: 96% of books sell fewer than 1,000 copies. 🫣 This is not because the authors didn't work hard. Not because the books weren't good. But because the launch (the part that gets the book into readers' hands) didn't have the right strategy behind it.
Books
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