"This week's Media Briefing looks at the main business areas publishing executives have their sights set on as they head into 2026, recalibrating around AI advertising revenue opportunities, brand marketing, and video and creator opportunties, after a humbling 2025."
"Publishers are increasingly turning to AI as a practical tool inside their ad businesses. Expect to see publishers integrate AI more deeply into their media buying, yield management and ad sales functions this year, using it to price inventory, package audiences more effectively and extract more value from fewer visits."
""In 2026, we're moving past the 'experimental' phase of AI. At Dow Jones, our advertising focus is on using these tools to make our partnerships more precise," said Josh Stinchomb, global CRO at The Wall Street Journal."
Publishers plan to prioritize AI-driven advertising, brand marketing, video, and creator strategies in 2026 to regain momentum after a difficult 2025. Industry leaders intend to integrate generative AI across media buying, yield management, ad sales, client research, and real-time media planning to better price inventory, package audiences, and boost performance with fewer visits. Several major publishers anticipate growth from U.S. political and sports coverage. The 2025 challenges included shifts in search, AI copyright disputes, and a weak advertising market, prompting renewed operational focus and investment in AI tools and strategic brand initiatives.
Read at Digiday
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