"I want to begin with a hard truth most authors don't find out until it's too late: 96% of books sell fewer than 1,000 copies. 🫣 This is not because the authors didn't work hard. Not because the books weren't good. But because the launch (the part that gets the book into readers' hands) didn't have the right strategy behind it."
"Here's why that happens: Publishers, even the big ones, are not marketers. Their job is to produce the book, not sell it. Publicists help with visibility and press, but visibility doesn't always translate into sales. And book marketing is unlike any other industry. It's not like selling courses, films, or music. It's its own world. That's why so many authors feel like they're throwing darts in the dark when their book comes out."
"The Bestselling Marketing Mastermind ✒️ 📖 It's designed for authors with books coming out in 2026 who want to launch with clarity, confidence, and proven strategies. In the program, I share the exact playbook I've used to launch five bestsellers (NYT and USA Today), and I walk alongside authors so they're never left in the wilderness. If your book is coming out in 2026, this Mastermind was built for you."
96% of books sell fewer than 1,000 copies because launches lack a strategic marketing plan, not due to author effort or book quality. Publishers focus on producing books rather than marketing, and publicists can increase visibility without guaranteeing sales. Book marketing operates differently from courses, films, or music, demanding specialized strategies. The Bestselling Marketing Mastermind targets authors publishing in 2026 with a proven playbook used to launch five bestsellers (NYT and USA Today). The program provides a real marketing plan, publisher-aware strategies, a supportive author community, and team templates and shortcuts. The intended outcome is higher sales, effective launches, and reduced guesswork.
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