A new generation of authors is finally making book merch interesting
Launching a personalized fragrance linked to a book can be a unique and thoughtful way to engage readers beyond traditional merchandise.
A new generation of authors is finally making book merch interesting
Producing a fragrance requires significant funding; author used book advance creatively to finance a personalized perfume tied to her essay collection.
A new generation of authors is finally making book merch interesting
Launching a personalized fragrance linked to a book can be a unique and thoughtful way to engage readers beyond traditional merchandise.
A new generation of authors is finally making book merch interesting
Producing a fragrance requires significant funding; author used book advance creatively to finance a personalized perfume tied to her essay collection.
Publishers give on-site search a long-needed upgrade in the form of AI chatbots
Publishers are implementing generative AI technology to revamp on-site search functions.
Goals include enhancing reader engagement, providing answers from content archives, and adding value for subscribers.
Today on Pinstripe Alley - 3/8/24
The article previews various players and topics in the world of baseball.
It highlights specific matchups and questions for readers to engage with.
How to Craft an Attention-Grabbing Book Title That Actually Sells | Entrepreneur
A strong book title is crucial for attracting readers and selling books.
The title should spark curiosity, connect with emotions, and communicate the benefits or transformation the book offers.
Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies
Publishers and media companies are focusing on engaging readers for continued loyalty, diversifying offerings, reaching younger generations, and using AI to their advantage.
Publishers are building direct relationships with readers and leveraging first-party data to deliver personalized content and mitigate the threat posed by AI-powered search.