The Verge has introduced a suite of homepage and editorial product updates, including a feature for readers to follow topics and journalists. This allows personalized story feeds and daily email digests. The updates build on a 2022 homepage redesign, reflecting ongoing efforts to cultivate reader loyalty and develop a sustainable business model. New newsletters are also set to launch, enhancing content access for both free and subscriber users. The initiative aligns with a strategy to navigate the challenges posed by the declining referral traffic from Google.
"Google Zero is here, and the only currency that matters is direct loyal audience," said Helen Havlak, publisher of The Verge. "We've spent years investing in The Verge's own platform, and are thrilled to launch the next set of features for our loyal users."
The update includes a new feature that allows readers to follow topics and individual Verge journalists, view those stories in a personalized feed on the homepage, and receive them via a daily digest email.
The launch also represents the next step in The Verge's long-term strategy to thrive in what editor-in-chief Nilay Patel has called the 'Google Zero' era, when Google search stops sending traffic to publishers.
Over the next month, the site will also launch several new editorial newsletters: a daily free flagship newsletter and multiple subscriber-exclusive offerings that will join Alex Heath's Command Line and Tom Warren's Notepad.
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