#psychological-distance

#psychological-distance

Bailenson is the founder of Stanford's Virtual Human Interaction Lab, a research center studying the psychological and behavioral impacts of virtual and augmented reality, the latter of which overlays digital images onto the real world. He's worked on experiments aimed at increasing people's focus on climate change for more than a decade, having found some success. His team discovered that when people put on a VR headset and cut down a tree, feeling the vibration of the chainsaw, they use less paper afterward.