#product-improvement

#product-improvement

They're written by real people, sharing real experiences, and this authenticity resonates more than marketing copy ever could. Positive reviews build trust, encouraging potential customers to make a purchase or book a service. Even mixed reviews have value, as they show transparency and help businesses address areas of improvement. A strong collection of reviews demonstrates reliability, accountability, and a commitment to quality.

Her payment form wasn't connecting to the payment processor, and every attempt ended in an error message that made no sense. I understood her frustration. As a founder myself, I was acutely aware of the pain of trying to run a business and feeling like nothing was going your way. When I dug into her form, I found the problem a few minutes later: a mismatch between test mode and live credentials.

Without placing a great deal of focus on your customers, you risk offering what you think people want rather than what they actually need.