#private-marketplaces

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#programmatic-advertising #tv-advertising #streaming-ads #upfront-deals #deals-api #sspdsp-integration
Marketing tech
fromDigiday
5 days ago

Future of TV Briefing: The upfront is overtaking streaming's programmatic marketplace

Upfront commitments increasingly drive biddable programmatic demand for major TV and streaming sellers, accelerating as private marketplace buying grows.
fromMarTech
5 months ago

IAB Tech Lab proposes Deals API for programmatic advertising | MarTech

In a move that could clean up one of programmatic advertising's messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new spec introduces a standardized way for supply-side platforms (SSPs) and demand-side platforms (DSPs) to sync deal data-cutting down on the manual errors that often derail private marketplace (PMP) transactions. The public comment period runs through the end of January,
Marketing tech
Marketing tech
fromExchangewire
8 months ago

Novicue's SSP Delivers Remarkable Features with Real-Time Data Insights & Transparent Pricing - ExchangeWire.com

Novicue's SSP connects advertisers, publishers, and ad exchanges while delivering advanced targeting, real-time insights, and custom PMP deals to maximize campaign value.
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