"Amid intense competition, a few SSPs have distinguished themselves in the ad tech space. Novicue' s SSP is a clear standout, built not only to connect the key players but also to deliver advanced capabilities that maximise value for advertisers and publishers alike. With its advanced framework, Novicue's SSP streamlines operations, elevates campaign outcomes, and unlocks long-term value for both sides of the ecosystem."
"Real-time performance insights: One of the core features of the SSP is its ability to provide real-time performance insights, which are crucial for accurate campaign measurement and ongoing optimisation. Advertisers gain immediate visibility into audience behavior and demographics, enabling them to deliver highly personalised, time-sensitive ads with greater precision. At the same time, publishers benefit from deeper insights into their ad performance, empowering them to make more informed, data-driven decisions for improved yield."
Novicue's supply-side platform connects advertisers, publishers, and ad exchanges while offering advanced targeting, premium video and audio inventory, and precise audience reach to boost engagement and conversions. The platform provides real-time performance insights for accurate campaign measurement and ongoing optimisation, giving advertisers immediate visibility into audience behavior and demographics and enabling highly personalised, time-sensitive ads. Publishers gain deeper ad-performance analytics to make data-driven decisions and improve yield. The SSP supports custom private marketplace (PMP) deals with invitation-only access and publisher-controlled terms. The framework streamlines operations, elevates campaign outcomes, and unlocks long-term value for advertisers and publishers.
#supply-side-platform #programmatic-advertising #advanced-targeting #real-time-analytics #private-marketplaces
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