#advanced-targeting
#advanced-targeting

fromFairbanks Daily News-Miner

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.

Business intelligence

1 day ago

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.

Data science

How to make AI work with context instead of prompts | MarTech

AI struggles to operate reliably in enterprises due to its context-blind nature, leading to failures in scaling despite initial successes.

Artificial intelligence

more#artificial-intelligence

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.

#marketing

8 hours ago

Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

8 hours ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

more#marketing

fromBGR

1 day ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.

Toronto Maple Leafs

fromTheLeafsNation

5 hours ago

Maple Leafs and the 'data driven' corporate speak

Keith Pelley emphasizes the need for a data-driven General Manager with evidence-based decision making in hockey operations.

#ai

from24/7 Wall St.

2 hours ago

Artificial intelligence

Meta Platforms Finally Releases Muse Spark. Is the AI Model Worth the Wait?

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

Artificial intelligence

from24/7 Wall St.

2 hours ago

Meta Platforms Finally Releases Muse Spark. Is the AI Model Worth the Wait?

Big Tech's AI arms race intensifies as companies invest heavily, with Meta's Muse Spark launch boosting its stock despite initial delays.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

Email delivers ROI, but many teams still can't prove it | MarTech

Email is crucial for business success, but measuring its ROI remains a challenge for many marketers.

fromAWeber

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.

in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.

Email delivers ROI, but many teams still can't prove it | MarTech

Email is crucial for business success, but measuring its ROI remains a challenge for many marketers.

fromAWeber

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.

in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.

Meta pulls Facebook ads for social media addiction clients

Meta faces significant legal challenges over child safety and social media addiction lawsuits in the US.

Online marketing

fromDigital Trends

Those 90-second YouTube ads you saw? YouTube says they don't exist

YouTube denies the existence of 90-second unskippable ads despite user reports of experiencing them.

Apple

5 Years Of ATT: What We've Learned, And What The Future Of iOS Performance Looks Like | AdExchanger

Apple's AppTrackingTransparency led to a significant decline in user tracking, forcing a shift to privacy-preserving measurement methods.

Careers

in 3 months

Knowing About AI Isn't Enough. Here's How to Actually Use It.

Integrating AI into daily work significantly enhances productivity and career advancement.

Media industry

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.

Artificial intelligence

Advertising made the internet accessible. Will it do the same for AI?

Fashion & style

fromCbsnews

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.

Artificial intelligence

Advertising made the internet accessible. Will it do the same for AI?

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.

Productivity

Using AI isn't the same as getting value from it | MarTech

Many teams struggle to derive real value from AI due to a focus on tools rather than identifying workflow inefficiencies.

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

more#ai-in-advertising

fromTech Times

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

Media industry

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.

Online marketing

AI content can rank, but quality still decides winners | MarTech

AI content does not harm search rankings but also does not guarantee success; quality and relevance remain key.

fromNeil Patel

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.

1 day ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.

Marketing

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

Creepy ads followed me everywhere until I changed these 7 settings

Advertisers track user activity through cookies and identifiers to serve targeted ads, but users can adjust settings to limit personalization.

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

Privacy technologies

fromMakeUseOf

Creepy ads followed me everywhere until I changed these 7 settings

Advertisers track user activity through cookies and identifiers to serve targeted ads, but users can adjust settings to limit personalization.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.

AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage | AdExchanger

Marketers face decision paralysis due to overwhelming AI options, risking inaction rather than choosing imperfect solutions.

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.

AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage | AdExchanger

Marketers face decision paralysis due to overwhelming AI options, risking inaction rather than choosing imperfect solutions.

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

Data science

Data built modern marketing, but AI is rewriting the rules | MarTech

Data has evolved from being seen as a liability to a core asset for businesses, driving marketing strategies and decision-making.

fromThedrum

12 hours ago

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.

fromGeeky Gadgets

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.

Marketing

Performance marketing is being rewritten by AI | MarTech

Online marketing

fromGeeky Gadgets

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.

Marketing

Performance marketing is being rewritten by AI | MarTech

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.

fromBenzinga

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

fromMarketing Dive

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.

#google

fromBenzinga

Marketing tech

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

fromBenzinga

Google's AI Ad Machine Rewrites Search Rules As Brands See Up To 80% Revenue Boost: 'Not Some Zero-Sum Ga

Google's AI toolkit has significantly boosted ad revenue, reaching $82.28 billion in Q4 2025, with brands like Aritzia seeing an 80% revenue increase.

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.

more#google

#performance-marketing

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

Why performance marketing stops working | MarTech

Performance marketing captures demand but does not create it; brands must focus on building meaning to avoid stagnation.

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

more#performance-marketing

Why performance marketing stops working | MarTech

Performance marketing captures demand but does not create it; brands must focus on building meaning to avoid stagnation.

Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth | AdExchanger

DatafuelX aims to optimize TV and digital media value amid the convergence of streaming and traditional TV ad tech.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.

Digital life

fromMUO

This is why you see ads for things you only talked about

Tech companies use sophisticated predictive models analyzing browsing, purchase, and behavioral data to target ads with precision, not secret microphone recordings.

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.

Media mix modeling tops the incrementality measurement stack for retail brands

61% of US retail decision-makers use media mix modeling to measure incrementality.

from24/7 Wall St.

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

Macquarie initiated coverage of AppLovin with an Outperform rating and a $710 price target, highlighting its growth potential in ad tech.

Privacy professionals

We've come too far to ditch data-driven advertising

Data-driven advertising funds the open web and democratized access to information; banning it would force paywalls, harm journalism, creators, small businesses, and jobs.

fromNeil Patel

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.

Northbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger

No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.

When AI Efficiency Is A Red Flag; Partners Plus Partners | AdExchanger

Medvi exemplifies AI efficiency, earning $400 million last year with two employees, using AI-generated ads for weight-loss drugs.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

fromTNW | Artificial-Intelligence

How AI marketplaces are reshaping editorial advertising in 2026

The traditional workflow for editorial advertising is outdated, relying heavily on manual processes and lengthy email chains.

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.

in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.

#programmatic-advertising

in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.

fromThe American Prospect

Why We're Removing Our Programmatic Ads - The American Prospect

Programmatic advertising will be removed from The American Prospect's website to respect reader privacy and improve user experience.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

Marketing tech

Programmatic's Next Era: Clarity Is The New Currency | AdExchanger

fromThe American Prospect

Why We're Removing Our Programmatic Ads - The American Prospect

Programmatic advertising will be removed from The American Prospect's website to respect reader privacy and improve user experience.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

more#programmatic-advertising

Marketing tech

Programmatic's Next Era: Clarity Is The New Currency | AdExchanger

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.

AI Agents are Becoming the Fourth Place of Commerce and OOH is Shaping their Choices

AI agents are becoming a significant factor in commerce, influencing consumer decisions and brand visibility.

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.

fromwww.housingwire.com

Let's be real. We can do better when it comes to using AI in marketing.

Using AI as a content vending machine without editing or personalization produces inauthentic posts that audiences recognize and ignore, resulting in zero engagement.

How To Optimize Campaigns For AI Answer Engines: 15 Key Components

AI-powered answer engines are changing SEO strategies, requiring brands to structure information for definitive answers rather than just ranking.

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.

#marketing-measurement

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

more#marketing-measurement

Marketers Want Better ROI Proof, But Lack The Tools

Multiply's Self-Learning AI-Powered Online Ads Rewire Advertising

Multiply raised $9.5 million to develop self-learning advertising that continuously updates B2B marketing campaigns using internal company data and AI-driven optimization.

Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack | AdExchanger

AI in advertising will fundamentally shift power dynamics by democratizing data access and decision-making capabilities, moving beyond efficiency gains to challenge centralized control models.

Why AI Visibility, GEO, and AEO are the future of marketing

AI systems now provide direct answers in search results, requiring brands to optimize for AI visibility, generative engine optimization, and answer engine optimization to remain discoverable and build customer trust.

Attention metrics are the new marketing 'must' - here's why

Prioritize measuring and optimizing attention—actual ad viewing—across channels and creatives to improve campaign effectiveness and ROI.

When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line | AdExchanger

If your company wants to give up its marketing budget, lay off half of its employees and solely use AI-generated content, then Airpost is "not for you," CEO and Founder John Gargiulo said.

Marketing tech

Most ad buyers are ready to run ads alongside AI-generated content

61% of US digital media professionals are excited about AI developments and plan to advertise within AI-generated content.