Media Coffee Chat: Lifestyle freelancer and ESSENCE writer Keyaira Boone - PR DailyKeyaira Boone emphasizes the importance of understanding journalists' beats and clients' boundaries for effective PR communication.
Colby Hall Writes Off Elon and Vivek Appointments as PR Effort: This is Showtime at Mar-a-Lago'The Department of Government Efficiency is seen as a PR effort, not a legitimate reform initiative.
Council Post: How Non-Promotional Data And Relevant Content Generate Media AttentionPR professionals must develop unique pitches to capture media interest amidst a crowded landscape.
Dos and don'ts of pitching holiday gift guides - PR DailyStart pitching gift guides by Labor Day for effective holiday coverage.Highlight affiliate marketing in pitches to attract media interest.Provide key product information in a clear, bulleted format for convenience.
Council Post: How To Navigate 5 Common Public Relations PitfallsEffective PR requires clear goals, audience understanding, and continuous measurement for business success.
Council Post: The Financial Times Joins TikTok: What It Means For Corporate CommsTikTok's acceptance by corporate entities indicates a shift in the PR landscape towards embracing new social media platforms.
Pompliano, Ex-Journo Melinek Spin Up 'Token Relations' Startup for Blockchain FirmsToken Relations aims to provide customized communication solutions for crypto companies to engage with stakeholders directly.The startup intends to challenge the traditional approach of using platforms like Twitter for disseminating information to the crypto community.
How innovation is making PR more accessibleSmaller companies can still get media coverage without massive PR budgets through innovative channels.
How Bobbi Brown Used TikTok to Grow Her New CompanyBrown leverages authenticity to grow Jones Road Beauty, using social media as a teaching tool rather than a selling platform.