"1. Reconnect With An Impactful Client I reconnect with a client whose music I truly believe in-music that I feel makes the world a better place. It reminds me that our work is bigger than us, with meaning that goes far beyond the workspace. - Waylon Barnes, C2 Management 2. Find Motivation In Mission-Based Work With my agency's focus on healthcare, health tech and life sciences, our team is lucky to work with companies that truly can change people's health and lives for the better-and in some cases, even save them. Keeping that mission-based work top of mind is an incredible motivator to keep going even when the going gets tough! - Jodi Amendola, Amendola Communications"
"3. Make Building Confidence And Energy Part Of The Culture Off days are always knocking on the door due to unpredictable circumstances. I don't believe there's one effective method to overcome them, but that confidence and energy are something you build up and store within yourself every day. Then, make that foundational in the team culture you create, so when individuals happen to be depleted, it's the team that lifts them up to their capable levels. - Dean Trevelino, Trevelino/Keller"
PR professionals can restore energy and confidence by reconnecting with meaningful clients and mission-driven work that highlights the larger impact of their efforts. Building personal reserves of confidence and making that foundation part of team culture helps individuals recover when depleted. Team structures can lift up members during unpredictable off days, turning individual fatigue into collective support. Keeping mission-based priorities top of mind provides motivation to persist through challenges. Regularly reinforcing purpose, celebrating progress and sharing responsibility enables sustained performance despite occasional low-energy periods.
Read at Forbes
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