#platform-fragmentation

[ follow ]
#programmatic-advertising #performance-measurement #real-time-visibility #ai-generated-video
Marketing tech
fromwww.marketingdive.com
18 hours ago

Programmatic advertising in 2026: Proving performance while it still matters

Programmatic advertising must shift from post-campaign measurement to integrated, in-market performance visibility to act on real-time signals and demonstrate impact during campaigns.
fromDigiday
4 months ago

The synthetic scroll has arrived with Meta's Vibes and OpenAI's Sora - marketers are watching nervously

The worry, even among marketers, is that these tools aren't ushering in a new creative renaissance - they're accelerating a race to the bottom. Volume over value. Engagement over a meaning. A feed full of something that looks like content but isn't saying much at all.
Artificial intelligence
EU data protection
fromVogue Business
4 months ago

What fashion needs to know about the EU-US tech regulation battle

Regional EU and UK digital rules will fragment platform functionality, complicate marketing, tracking, personalization, and force brands to run separate systems per market.
Marketing tech
fromThe Drum
5 months ago

The only constant in commerce is change - and it's speeding up

Retail media must slow rapid growth to build measurement standards, bridge marketing silos, and strengthen foundations to confront fragmentation from AI and new platforms.
[ Load more ]