#platform-fragmentation

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#regional-digital-regulation #marketing-personalization #data-privacy #ai-recommendations #retail-media
EU data protection
fromVogue Business
1 day ago

What fashion needs to know about the EU-US tech regulation battle

Regional EU and UK digital rules will fragment platform functionality, complicate marketing, tracking, personalization, and force brands to run separate systems per market.
Marketing tech
fromThe Drum
3 days ago

The only constant in commerce is change - and it's speeding up

Retail media must slow rapid growth to build measurement standards, bridge marketing silos, and strengthen foundations to confront fragmentation from AI and new platforms.
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