fromEMARKETER
3 days agoTeen boys prefer YouTube Shorts over TikTok for post-ad purchases
Key stat: Over half (51%) of US teen boys say they've made a purchase after watching a YouTube Shorts ad, compared with 43% of teen girls, according to June 2025 data from Precise TV. Beyond the chart: US YouTube Shorts viewers (187.3 million) will outnumber TikTok users (117.9 million) this year, according to EMARKETER's May 2024 forecast. Some 63% of US adults use YouTube multiple times a week, compared with 39% who use TikTok multiple times a week, according to April 2025 data from Claneo.