"Key stat: Over half (51%) of US teen boys say they've made a purchase after watching a YouTube Shorts ad, compared with 43% of teen girls, according to June 2025 data from Precise TV. Beyond the chart: US YouTube Shorts viewers (187.3 million) will outnumber TikTok users (117.9 million) this year, according to EMARKETER's May 2024 forecast. Some 63% of US adults use YouTube multiple times a week, compared with 39% who use TikTok multiple times a week, according to April 2025 data from Claneo."
"Use this chart: Marketers targeting Gen Z, especially teen boys, can use this chart as evidence to prioritize YouTube Shorts in their short-form video strategy. TikTok still matters, but YouTube may deliver better ROI when aiming for direct conversions. Related EMARKETER reports: Methodology: Data is from the August 2025 Precise TV report titled "The complete picture of media consumption for US Gen Z Teens: 2025." 1,000 US teens ages 13-17 were surveyed online during June 2025. Precise TV is a COPPA-certified YouTube advertising platform."
Over half (51%) of US teen boys reported making a purchase after watching a YouTube Shorts ad, while 43% of teen girls reported the same. US YouTube Shorts reaches 187.3 million viewers, projected to exceed TikTok's 117.9 million users this year. Sixty-three percent of US adults use YouTube multiple times a week compared with 39% for TikTok. Marketers targeting Gen Z, especially teen boys, can prioritize YouTube Shorts in short-form video strategies to pursue direct conversions and potentially higher ROI. The data come from a June 2025 online survey of 1,000 US teens by Precise TV, a COPPA-certified platform.
Read at EMARKETER
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