fromNature
1 day agoDigital communication in Middle East cultural institutions: developing a theoretical framework for the use of digital platforms - Humanities and Social Sciences Communications
Digital platforms in the Middle East increasingly integrate AI, virtual reality, and augmented reality to document, visualize, and translate cultural heritage across social media channels analyzed between January and December 2024; institutions deploy AI for automated tagging and multilingual captions, VR for reconstructed tours, and AR for on-site layered interpretation, expanding access and preservation capacities while often treating these technologies primarily as content-delivery mechanisms rather than tools for collaborative interpretation or co-curation.