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Marketing tech
fromAdExchanger
1 day ago

Xumo Gets Direct With The Trade Desk | AdExchanger

Xumo integrated with The Trade Desk's OpenPath and deployed an identity framework to simplify supply paths and expand programmatic CTV demand.
Marketing tech
fromDigiday
1 month ago

Media buyers shift spend from The Trade Desk's OpenPath over transparency concerns

OpenPath's opaque supply-chain pricing and publisher fees have prompted media buyers to pause investments, undermining trust despite The Trade Desk's improving commercial performance.
Marketing tech
fromAdExchanger
3 months ago

Inside PubDesk, The Trade Desk's New Dashboard That Shows What Buyers Actually Care About | AdExchanger

PubDesk provides publishers detailed insight into buyer valuations and bid drivers, improving inventory visibility while The Trade Desk continues to prioritize buy-side performance.
fromDigiday
4 months ago

Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

The detente between the Trade Desk and publishers is starting to look less transactional and more strategic. After years of tension over data access and margins, the ad tech vendor is now offering a clearer path - and better financial incentives - for publishers to directly access its advertisers' budgets. It's a strategic recalibration for the ad tech vendor. With Amazon and Cognitiv making aggressive plays for publisher relationships, The Trade Desk is trying to secure premium inventory outside the walled gardens.
Marketing tech
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