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fromwww.theguardian.com
3 weeks ago

Independent businesses: have your online sales been affected by the rise of AI?

We'd like to find out more about how your business has been affected by changes to online searches amid the rise of AI. Independent businesses have traditionally relied on online advertising for increased visibility and sales, even if they are based on the high street. However, with the introduction of AI mode and AI Overview summaries on Google, and the proliferation of LLMs such as ChatGPT or Google Gemini, people are altering their search habits, which may affect the online visibility of small businesses.
Online marketing
fromwww.socialmediatoday.com
5 months ago

Reddit Shares Insights into its Rising Influence in Consumer Purchase Pathways [Infographic]

AI previews and summaries are becoming prevalent in online discovery and search, leading to an increased value of human-sourced insights for consumer shopping processes and AI models.
E-Commerce
Digital life
fromDigiday
5 months ago

Google's AI Overviews reach over 2 billion monthly users

Google's AI Overviews now reach over 2 billion users monthly, impacting how searches are conducted and affecting online traffic economics.
Marketing tech
fromBusiness Insider
7 months ago

Forget SEO. The hot new thing is 'AEO.' Here are the startups chasing this AI marketing phenomenon.

AEO is emerging as a vital strategy, shifting focus from SEO to influence AI chatbot interactions.
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