Omnicom's bets on precision marketing contribute to growth bump
Omnicom Group's reported revenue increased by 5.4% YoY, with organic growth at 4%, driven by its advertising and precision marketing offerings. [ more ]
Inside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter
The acquisition of Flywheel by Omnicom Group aims to expand their influence in the digital commerce space, which is expected to grow significantly in the coming years.
The convergence of Omni and Flywheel platforms, combined with AI, is expected to reshape the future of retail advertising. [ more ]