MarketingfromThe Drum1 month agoHow to become an ace at newsjacking (to help your B2B brand become king)Prepared brands can use daily news trends to provide expert commentary and data, gaining media placements, links, and organic authority through timely newsjacking.
MarketingfromFast Company1 month agoEvery brand needs to be ready for its Maduro Nike tracksuit momentBrands can receive unintended, highly visible associations through involuntary product placement that affect reputation amid polarized politics and social-media-driven viral amplification.