"The news cycle never stops and is constantly changing. This presents multiple daily opportunities for brands to connect with consumers through the media. Journalists are often on the lookout for expert commentary, bespoke data, and industry insight to further bolster their content. In turn, when newsjacking is done well it can position a brand to become a go-to for journalists seeking resources and knowledge."
"First and foremost, you need to find news to comment on. Ensure a member of your team is tracking trends daily. Scan different apps every morning to find out what's going on in the world, and what's relevant to your brand. Whether you use X for trending hashtags, TikTok or Instagram for the latest social media trends, or national and international news apps such as the BBC and Sky News for talking points."
The news cycle continuously creates multiple daily opportunities for brands to connect with consumers through media. Journalists seek expert commentary, bespoke data, and industry insight to enhance their stories. Effective newsjacking can position a brand as a go-to source for journalists and build organic authority through links. B2B brands can comment on current events to grow awareness and drive organic authority when publications include commentary and links. Teams must monitor trends daily across platforms such as X, TikTok, Instagram, BBC, and Sky News. Rapid sign-off processes and early-morning working increase chances of securing features and links.
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