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fromThe Motley Fool
3 weeks ago

Why The Trade Desk Stock Fell 10.3% in September | The Motley Fool

The Trade Desk stock fell after slowing growth, disappointing guidance, and intensifying competition for Netflix ad inventory from well-capitalized DSPs.
fromVariety
1 month ago

Netflix, Amazon Set Alliance to Broaden Connected-TV Impressions for Ad Buyers

Such alliances may help as Madison Avenue grapples with a glut of broadband-TV inventory on the market, much of the supply growing due to the entrance of both Amazon and Netflix into ad-supported streaming. This partnership will deal primarily with so-called "programmatic" advertising, or digital inventory that gets bought based on algorithms that define qualities of the specific consumers being sought by a marketer.
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