#monthly-active-viewers-mav

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fromAdExchanger
5 hours ago

Netflix Ditches MAUs; Streaming Into Trouble | AdExchanger

According to VP Mitzi Reaugh, the new MAV metric represents members who have watched at least one minute of ads on Netflix per month, multiplied by the estimated average number of people per household. MAVs take the place of MAUs - monthly active users. Reaugh noted one advantage is that the MAV metric better captures co-viewing behaviors. So you can see why Netflix prefers it.
Media industry
Marketing tech
fromDigiday
5 hours ago

Netflix's ads boss on the next phase, and how Amazon accelerates it

Netflix introduces a Monthly Active Viewers (MAV) metric reporting over 190 million global viewers to better represent ad-tier reach and strengthen ad planning.
fromAol
17 hours ago

Netflix says ads reached 190 million viewers in October as company rolls out new metric

Netflix ( NFLX) announced a new platform metric on Wednesday, stating in a blog post that its $7.99 ad tier, now three years old, has reached "critical scale in all markets," with ads on its platform reaching more than 190 million monthly active viewers (MAVs) in October. The new metric encompasses members who have watched at least one minute of ads on Netflix per month. The number is then multiplied by the estimated average number of people per household, as determined from Netflix's first-party research.
Marketing tech
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