Media industryfromAdExchanger1 week agoNetflix Ditches MAUs; Streaming Into Trouble | AdExchangerNetflix's MAV counts monthly viewers who watched at least one minute of ads, replacing MAUs to capture co‑viewing and broader ad exposure.
Marketing techfromMarketing Dive3 weeks agoNetflix's ad biz accelerates - what's next as AI, M&A opportunities loomNetflix reported record Q3 ad sales, deployed its ad tech across 12 markets, and expects to more than double ad revenue in 2025.
Marketing techfromAdExchanger3 weeks agoNetflix Boasts Its Best Ad Sales Quarter Ever (Again) | AdExchangerNetflix's advertising business is rapidly expanding, doubling revenue by 2025, driven by programmatic growth, full Ad Suite rollout, rising fill rates, and new demand partnerships.