UX design
fromMedium
11 hours agoYippee IA: Six principles for creating a successful information architecture
Poor information architecture makes content hard to find, causing users to abandon searches and reducing sales and engagement.
They Informed Users First Before changing anything, Instagram showed an announcement right inside the feed. "Swipe between Reels and messages." The banner explained the upcoming navigation update with a short sentence, a clean visual, and a "Learn more" button. It didn't interrupt your session. It didn't feel forced. It invited curiosity. That alone is a big shift in mindset, from forcing change to introducing change.