UX design
fromMedium
2 days agoYippee IA: Six principles for creating a successful information architecture
Poor information architecture makes content hard to find, causing users to abandon searches and reducing sales and engagement.
No matter what you're designing for - maybe it's a website? A brand? A magazine, perhaps? - typographic hierarchy is your foundation, your building blocks. It's what guides your reader through your website, brand or book. It tells them what to look at first, what to skim, and what to remember. Done right, it's seamless. Done wrong, it can be extremely confusing.In short, hierarchy is how you visually structure information. Here's how to do it well.