#multigenerational-audiences

#multigenerational-audiences

To play is human. It's how toddlers experience and learn about the world they just entered. It's also how we as adults rewire our brains and learn new things most effectively. In a world in which consumers are flooded with choices, companies are fighting ferociously to capture and maintain the consumers' attention. The business leaders who are successfully steering their organizations in this digital-first world are using a secret weapon that taps into our most human desire to play: video games.