"To play is human. It's how toddlers experience and learn about the world they just entered. It's also how we as adults rewire our brains and learn new things most effectively. In a world in which consumers are flooded with choices, companies are fighting ferociously to capture and maintain the consumers' attention. The business leaders who are successfully steering their organizations in this digital-first world are using a secret weapon that taps into our most human desire to play: video games."
"Contrary to the still far too common stereotype around what constitutes a "gamer," gaming is the only medium that actually reaches all demographic cohorts. Yes, GenZ and Gen Alpha spend more time in games like Fortnite, Minecraft, and Roblox than on all social media channels combined. But according to a report from the Entertainment Software Association, over 35 million Americans over the age of 50 play video games for at least an hour a day."
Play is a fundamental human behavior used for learning and mental rewiring across ages. Eighty-four percent of internet users—about 3.4 billion people—regularly play video games, with that number projected to reach 3.8 billion by 2027. Gaming reaches all demographic cohorts: GenZ and Gen Alpha often spend more time in Fortnite, Minecraft, and Roblox than on social media, and over 35 million Americans older than 50 play at least an hour daily. Companies are leveraging games to engage consumers, using tactics such as integrating brands into existing games; in 2021, Chipotle integrated a Halloween-themed experience into Roblox.
Read at Fast Company
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