fromBuzzFeed2 months agoMillennial Parents Are Sharing The Things They Really, Really Wish Their Boomer Parents UnderstoodToday's parents have access to infinitely more information than their parents had, and they hold themselves to a different set of standards.Parenting
Marketing techfromMarketing Dive3 months agoMarketing to Gen Alpha: How brands can win over the next generationReaching Gen Alpha is crucial for marketers due to their rising purchasing power and savvy understanding of brands.
Marketing techfromDigiday4 months agoMedia Buying Briefing: Millennial parents and their Gen Alpha kids are upending consumption habits: Horizon studyMarketers must adapt to new consumer habits shaped by millennial parents and Gen Alpha children influencing each other's purchasing decisions.