#microseries

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#social-media-marketing #organic-growth #gen-z #vertical-dramas #cineverse #streaming-platforms
Marketing
fromMarketing Dive
2 weeks ago

Cava experiments with social-first marketing via dating microseries

Cava's 'Bowlmates' microseries leverages organic, creator-driven social content to expand reach among Gen Z and millennials without paid promotion.
Television
fromIndieWire
3 months ago

MicroCo Wants to Be the Alpha Werewolf Billionaire That Vertical Dramas Need

Vertical short-form dramas are a rapidly growing, highly profitable global market that creates low-barrier opportunities for creators and new business models like MicroCo.
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