#media-buying-automation

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Marketing tech
fromMarketing Dive
1 day ago

Beverage marketer sees cost savings with agentic media-buying test

PubMatic and Butler/Till executed a fully autonomous AI-driven advertising campaign for Geloso Beverage Group that reduced supply chain costs by 5.5x while maintaining quality standards and exceeding performance targets.
Marketing tech
fromDigiday
3 months ago

Media agencies test AI planning agents, while edging toward buying tools

Media agencies test autonomous AI agents to execute media buys, cutting ad-tech middlemen, reducing costs, and accelerating campaign optimization while confronting trust and risk.
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