#marketing-workflows
#marketing-workflows

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'Agentic with a small a': CMOs are adopting AI more slowly than it's evolving

AI adoption in advertising outpaces marketer integration; AI augments insight and creative work but humans retain decision-making control and roughly 85% of workflows.

Artificial intelligence

fromNeil Patel

2 weeks ago

AI Hallucination and Accuracy: A Data-Backed Study - Neil Patel

Marketers routinely encounter subtle AI inaccuracies—fabrications, outdated facts, omissions—that require substantial fact-checking and can lead to public errors despite high-performing models.

fromForbes

3 months ago

Inside Adobe's AI Strategy: Can It Outpace Rivals In The Creative AI Race?

Artificial intelligence (AI) is turning creativity from a craft of patience into a game of speed. What earlier required hours of design work and rendering now unfolds in seconds, powered by algorithms that generate, iterate and refine on command. For decades, Adobe has been the world's go-to creative tool ecosystem, even as competitors closed in. Now, the 43-year-old tech conglomerate is betting that agentic AI will define the next era of creative content production and marketing.

Artificial intelligence

Marketing

fromCreative Bloq

4 months ago

Taylor Swift's Life of a Showgirl was a missed opportunity for many brands

Brands that react hastily to viral trends without brand fit or streamlined approval processes risk appearing inauthentic and missing cultural moments.

Marketing tech

fromMarTech

4 months ago

How can workflow integration unlock the full value of AI for marketers? | MarTech

Workflow integration transforms AI into a consistent, scalable teammate that accelerates execution, reduces manual labor, and delivers data-driven insights at the point of need.